Lest we forget, the Confed Cup is a sample for the World Cup. What the tourism industry does as it relates with its customers at this time is also a sample of what will happen in 2010. At least that's the impression that the visitors will take with them.
Tourism outlets will therefore do well not to kick themselves out of business by overpricing accomodation and food. This goes for quality and service delivery too. Most importantly South Africa needs to make good on its promises.
It's encouraging that at the moment we have nearly 100 000 graded rooms in the country. What should also not be forgotten is that the locals are tourists too (rand, not dollar tourists), so there has to be a way to cleverly factor them in the pricing stucture.
Talking about sampling, we have a lot more to do in creating hype and fanfare, building up to 2010 World Cup. Not he dull and low-key journey to the Confed Cup. Please.
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Great opportunity to cope in a recession... let's overcharge!
ReplyDeletePeople are generally greedy, and are going ask for as much as thye think they can get away with. They might drop their prices closer to the time -- if they find they have no overseas bookings.
ReplyDeleteMarketing the Confederation Cup has been low key, if not poor. Lets hope in 2010 the markerteers will go into overdrive and create that much needed hype.
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