June 21, 2009

Leaving tourists marooned

The Confed Cup is well under way and all seems to be well. But the stadiums are perennially empty. For a second I felt a bit of pity. But I quickly remembered that the stadiums are empty because of a deliberate plan by the organisers of this all-important event.

The whole event is elitist -- from the pricing of the tickets to the process of obtaining them, one can tell that the average South African was not in the minds of the organisers. Never mind the fact that mainstream soccer fanatics are generally drawn from the lower end.

Get to the stadium and you will realize what I am talking about; for every single thing you want to buy, you need a Visa card. Forget the ordinary debit card, it does n0t work. How then are we to expect to attract crowds to the stadium? How? This will clearly be a disappointment to our visitors who have come all the way on the strength of a promise that South Africa is ready and waiting for them, to rejoice, to celebrate together. This is further complicated by the fact that Ellis Park was full when Bafana was playing. What are we saying to the tourists?

We also seem to forget that as much as the country's economy needs the bounty that will come out of the tourism brought about by this Fifa shindig, we still need to watch our prices. Food practically costs an arm and a leg at the stadiums. Prices shooting out of the roof will surely drive tourists away and, needless to say, it is difficult to get rid of a bad impression. Besides the sight of visibly empty seats on the ground is gross.

5 comments:

  1. I agree that the event it elitist, and that has kept the crowds away. We need to offer discounts for locals and students, and companies making large bookings. All you need to keep the crowds happy is enough Castle stands selling the local bevvie at a discounted rate, and of course accepting cash for it.

    ReplyDelete
  2. The stadiums are quite empty, which is sad and looks awful on tv. I agree completely -- it's just too difficult to buy tickets. But then, South Africa's stadiums seem to be pretty empty most of the time, filling up only at the biggest events. How do you feel about the decision to give the tickets away for nothing?

    ReplyDelete
  3. Carol,
    They might as well give tickets for nothing because they are the ones who failed to plan properly. When people complained that marketing was low key, they were kicked in the teeth. Availability of tickets should have been spread over a much longer time and in more sale points.

    ReplyDelete
  4. There has to be some sort of a re-think in terms of ticket sales, especially for the Fifa 2010 SWC.

    ReplyDelete
  5. I like the idea of giving away tickets - especially to games that aren't as popular - to local communities.

    ReplyDelete